Pride Goeth: What I’ve Learned about Subtitles

I was all set to make a catty statement about how it’s great to be on this Hot New Releases list, right behind The Yoga Face: Eliminate Wrinkles with the Ultimate Natural Facelift. Then I read the first chapter of that book online, and it was actually quite good. There’s a yoga lesson in that, obviously, as well as a more subtle lesson of publishing: the author rarely chooses the subtitle.