I’ve long found prepping and sending e-mail newsletters for sagerountree.com, Carolina Yoga Company, Hillsborough Spa and Day Retreat, and Carolina Massage Institute to be the roughest part of my workday. I have to drag myself kicking and screaming to the computer, and I hem and haw before finally getting each newsletter sent.
But as we have such wonderful support in the business with our studio manager Jenni, spa director Dara, and program director Sara, I’ve had some free time to assess my weaknesses—and now it’s time to address my weaknesses. I know the newsletters bring in business, as we see workshop signups and spa appointment bookings jump up with every send.
My first step is to do some renovations on the newsletter I send from this site. As part of the teardown, I realized that several hundred people have signed up but are listed as unconfirmed—d’oh! If you asked to receive my newsletter and haven’t been (I sent one this Monday morning, for example), please check your inbox or spam folder. I’ve just resent the confirmation e-mails.
As a thank-you for your patience, and as an incentive for anyone who’d like to (as my teen daughters say) go on this journey with me, I’m offering a code for a free rental of any Core Strength for Real People video when you sign up for my newsletter! You can choose something spicy for your core or something sweet for your hips—there are many offerings there, and whichever strikes your fancy is yours!
Sign up here or from the sidebar at the right. And I’d love to hear your comments on what you’re looking for in an e-mail newsletter, as well as what turns you off.