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Last August, I traveled to Salt Lake City for the Outdoor Retailer show, where I taught a yoga class in prAna’s beautiful Rejuvenation Room and did a few events promoting my book The Runner’s Guide to Yoga. On the way from the airport, I asked my friend Dave, the marketing director for my publisher, what the scene was like.
“These are outdoor people, not fitness people,” he explained.
“What’s the difference?”
“Outdoor people wake up in the morning thinking, What could I do today? The world is their playground. Fitness people wake up in the morning thinking, What SHOULD I do today?”
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Sage Yoga, Inc.
101 Two Hills Drive, Unit 150
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Updated: September 1, 2020
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