Planning: Create an Outline and Timeline

In this unit, you’ll plan your outline and timeline for your content campaign.

Resources

Check out these wonderful content campaigns from my colleagues and senior assistants:

• Jenni Rawlings’s teacher-focused Instagram and robust website
• Mary Ochsner’s student-focused Instagram
• Terry Cockburn, Yin Yoga Sequences on Pinterest and the Summers School of Yin Yoga
• Alexandra DeSiato, Whole Mama Yoga blog
• Alison Heilig, some very inspiring images on Instagram
• Jenni Tarma’s slideshow: “Surfers Need Yoga, Too,” on Yoga Journal (fun fact: this was Jenni’s extra credit in Teaching Yoga to Athletes, which she took right here)
• Finally, you can see examples from yours truly at Yoga Journal, Runner’s World, Core Strength for Real People, and across this website.

Workbook

Complete the sections:

• Define Your Problem
• Draft an Outline
• Create a Timeline

Journal

Where do you see potential obstacles or sticky points? How will you hold yourself accountable to surmounting them?