teach your niche: why specializing makes you a better yoga teacher

When you try to be everyone’s favorite yoga teacher, you wind up being no one’s favorite. That’s because teaching yoga is most effective when it’s authentic to who you are.

The secret to building confidence, connecting with your students, and growing as a teacher is to teach your niche.

why your niche matters

When you lean into the areas of yoga you’re most passionate about, your enthusiasm becomes infectious. Students can sense when you’re truly excited about what you’re teaching, and they’ll feel inspired to dive deeper into their own practice.

the power of focus

Specializing doesn’t mean excluding people—it means serving your ideal student. By focusing on solving specific problems for a specific group, you’ll stand out in a crowded yoga field. Marketing experts call this “blue ocean” thinking: instead of competing in the busy red ocean, create your own unique space in the blue ocean.

gentle yoga is for everyone

If you’re unsure of your niche, consider this: gentle, restorative yoga benefits almost everyone. Athletes, seniors, and everyday practitioners all need recovery and relaxation. By teaching beyond the poses—focusing on mindfulness, breath awareness, and balance—you can make yoga accessible and impactful for a wide audience.

Whether your niche is athletes, seniors, or restorative yoga, specializing will give you clarity, confidence, and connection with your students.

Hear all about niches in S1E15 of Yoga Teacher Confidential, wherever you get your podcasts!

hear even more!

Learn more about specializing with my Teaching Yoga to Athletes workshop! It comes with a private podcast about the niche, which you can apply to your niche.