One of the biggest challenges yoga teachers face is setting their prices. Too often, teachers undercharge, fearing they will lose students or seem greedy. But confident pricing isn’t just about making more money—it’s about ensuring students value your offerings and that your teaching career is sustainable.
In this guide, we’ll explore why pricing matters, how to overcome mental blocks around money, and a step-by-step approach to setting rates for private yoga lessons, workshops, and corporate classes.
why pricing confidently matters
Many yoga teachers struggle with pricing because they feel uncomfortable talking about money. But here’s the truth:
✅ When people pay, they pay attention. A well-priced offering increases commitment and engagement.
✅ Undercharging leads to burnout. If your rates don’t sustain your teaching career, you’ll feel drained and unable to give your best to students.
✅ Pricing impacts perception. Higher prices signal expertise, professionalism, and quality.
Rather than setting your rates based on fear, it’s important to use a strategic approach—one that aligns with your expertise, market demand, and business needs.
5 steps to setting confident yoga rates
If you’re not sure where to start with pricing your private lessons or workshops, follow this step-by-step framework.
1. Do the Math: Cover Your Costs and Time
Before setting your rates, you need to calculate your expenses. Consider:
• Studio rental fees (if applicable)
• Props and supplies
• Marketing and administrative time
• Insurance and continued education
Your pricing should not only cover these costs but also compensate you fairly for your expertise and teaching time.
2. Assess the Market (But Don’t Undercut Yourself)
It’s helpful to research what other yoga teachers in your area charge for private lessons, workshops, and corporate classes. However, avoid setting your rates solely based on others—your experience, location, and specialization all play a role.
Pro Tip: Check pricing for massage therapy or private Pilates lessons in your area. Yoga teachers should charge comparable rates.
3. Set a Baseline Rate: The Minimum You’ll Accept
Determine your minimum viable rate—the lowest price you’re willing to accept while still feeling valued and motivated. If a teaching opportunity pays less than this, it’s a sign to decline or adjust the terms.
For example, you might set:
• Private Lesson Baseline – $100 per hour minimum
• Workshop Baseline – $30 per student per hour
• Corporate Class Baseline – $200 per session
4. Communicate Pricing with Confidence
Many yoga teachers hesitate when stating their prices, which can signal uncertainty to potential clients. Practice saying your rates out loud until they feel natural.
Rather than apologizing or over-explaining, simply state:
“My rate for a private lesson is $150 per hour. Let me know what scheduling works for you.”
If a student balks at the price, offer package deals instead of lowering your rate outright.
5. Create a Pricing Structure That Encourages Commitment
For consistent students, offering multi-session packages can help both you and them stay accountable. Example pricing structures:
✅ Private Yoga Lessons:
- $150 for one lesson
- $700 for five lessons (save $50)
- $1,300 for ten lessons (save $200)
✅ Workshops:
- $40 per student for a 2-hour session
- $100 for a 5-hour immersive training
✅ Corporate Classes:
- $300 for a one-time class
- $1,200 for a monthly package (weekly sessions)
the more you charge, the more you can give
Many teachers hesitate to charge higher rates out of guilt, but remember: when your business is thriving, you have more flexibility to serve those in need.
For instance, at my yoga studio, we offer a 25 percent discount for BIPOC yoga teachers as a way to encourage diversity in the field. By pricing our regular offerings sustainably, we can make space for community scholarships and sliding scale opportunities.
overcoming common mental blocks about pricing
If pricing still feels intimidating, consider these mindset shifts:
Fear of Rejection: Not everyone will say yes, and that’s OK! Those who truly value your expertise will invest in it.
Guilt About Charging More: Your work holds tremendous value. Just as massage therapists, chiropractors, and personal trainers charge professional rates, so should yoga teachers.
Comparing Yourself to Others: Your pricing should reflect your unique experience, training, and value—not just what others charge.
ready to set your rates with confidence?
If you’re still unsure how to price your yoga services, I have a free training that will help—even if you never intend to work with athletes!
In this workshop, I break down:
✅ How to determine your ideal rates
✅ Real-world examples of pricing for private lessons and workshops
✅ How to confidently state your rates without hesitation
Start pricing your services in a way that sustains you and your students. You deserve to be paid well for the work you do!
Sign up for the workshop here:
And listen to S1E20 of Yoga Teacher Confidential to hear more about confident pricing.
